is the exclusive story of the company that made the model kits of
our youth--and they're still at it today! As told by co-founder
Bob Reder, you'll learn how he got into modeling, and how he and
Jack Besser founded Monogram after WWII. Then follow them through
modeling's glory years of the 50s and 60s as they expand their products
and the business. See rare photographs from the Monogram archives,
explanations of product design and marketing strategies, some old
Monogram kit catalogs, and a nice spread on our favorite show rod
designer, Tom Daniel!
a listing of Monogram Milestones, and a complete listing of each
and every model kit Monogram introduced from 1945-1985.
First Forty Years" is 96 pages long and printed on heavy glossy
paper. It's signed and dated by Tom Daniel, who has the distinction
of his Red Baron show rod having sold the most kits in the shortest
time in Monogram history!